In China, more than one billion get their daily news and information from their mobile phones. Many of these users come from China’s growing middle class, who have more money to spend than ever. Today, businesses outside China have the opportunity to reach Chinese consumers, directly via their mobile phones.
Here are some facts about how Chinese spend their money overseas:
- Chinese spent $56 billion on education outside China in 2017 (Source: Caixing Global)
- Chinese spent more than $200 billion to purchase overseas real estate in 2016 (Source: CNBC)
- Chinese spent more than $261 billion on foreign travel in 2016 (Source: United Nations World Tourism Organization)
The big winners were the businesses and organizations which were able to help Chinese make their decisions before they had left China. The advantage naturally went to larger businesses who could afford to build a robust China presence.
Because of the rise of mobile apps, and especially WeChat, which has more than one billion users, any business anywhere which is smart enough to build a mobile presence and can speak Chinese can reach Chinese users.
ChinaBridge Digital Marketing helps businesses in three service sectors build their mobile presence among Chinese users:
- Real Estate
- Travel & Shopping
So that they can talk to Chinese prospects and consumers at an early stage in the marketing and sales cycle, no matter where they are, through their mobile phones in their favorite apps.
ChinaBridge Digital Marketing is headed by Paul Denlinger, who has worked previously in advertising and Chinese Internet startups, and is bilingual in Chinese and English. Companies he has worked with are Ogilvy & Mather and Sina.com, now the largest single Internet media company in China.
The company is based in California.