Every business which starts with a WeChat presence starts with an Official Account. In order to win WeChat approval, four articles need to be submitted.
Many companies make a very simple mistake: they start with only four articles, and do not add any more articles. They treat it like a website: they hang out their sign, and think that that is all they need to do.
Then they wonder why they have so few visitors!
Unlike a website, a WeChat Official Account allows visitors to follow an account. In practical terms, this means that when a new article is posted to the Official Account, they will receive a WeChat notification in the form of a dot which appears by the company logo. By clicking on the logo, they will immediately be taken to the Official Account where they can read the new article.
By posting new articles on a regular basis, such as once a week, they are reminding their followers of developments, and they are saving money which would have been spent on search ads.
That’s right, if your Official Account posts new articles on a regular basis, you won’t have to spend as much on search ads.
Don’t miss out! Keep your Official Account fresh, and your Chinese followers will grow on a steady basis without your having to spend money on ads.
ChinaBridge Marketing helps your organization to deliver its message to Chinese customers, in the Chinese language, on the leading Chinese mobile platforms.
New to WeChat? Download the app and connect to me at pdenlinger and let’s start chatting.